The Silk Road
Xinjiang Cuisine Visual Identity Design
Xinjiang Cuisine Visual Identity Design
探索美食絲路 異國料理專營
絲路，一首詩，一座城，一條路，一道美味佳餚
每一首詩，都有故事
每一座城，都有歷史
每一佳餚，都有傳承
看不盡，品不完
絲路，一首詩，一座城，一條路，一道美味佳餚
每一首詩，都有故事
每一座城，都有歷史
每一佳餚，都有傳承
看不盡，品不完
食在絲路，以舌尖探索異國珍寶
大漠風光匯集成盤，十里飄香
引領饕客躍上美食絲路
品嚐一盤美食成癮的詩
一分一毫，精準為食材風味上色
大漠風光匯集成盤，十里飄香
引領饕客躍上美食絲路
品嚐一盤美食成癮的詩
一分一毫，精準為食材風味上色
古人傳承的美味隨著時間落成盤
獻上一道給大啖美食成癮的饕客
獻上一道給大啖美食成癮的饕客
煲美食，嚐文化，探絲路
There are many different types of cuisine in Taiwan,
But most consumers are not familiar with Xinjiang cuisine,
In the process of creative thinking, the project is thinking about a more intuitive, interesting and cultural way of presenting the flavor of food.
But most consumers are not familiar with Xinjiang cuisine,
In the process of creative thinking, the project is thinking about a more intuitive, interesting and cultural way of presenting the flavor of food.
Try to integrate local text into the visual,
Let recognition be like a delicacy on a plate,
Allow consumers to explore different flavors,
Explore different worlds with food.
Let recognition be like a delicacy on a plate,
Allow consumers to explore different flavors,
Explore different worlds with food.
That’s for sure, but the reality is that food makes up a really big part of any given culture. If you’re off on your adventures, the best way to immerse yourself in and really experience local life is by giving the food a try
THE BEST WAY TO EXPERIENCE A CULTURE IS THROUGH ITS FOOD
Mood Board
Brand Identity
將食在絲路重要的象徵性夥伴「駱駝」、「行走路線」與新疆料理專賣的「餐具」結合，搭配上當地所使用的阿拉伯文圖騰與配色，形成兼具異國特色好理解、好記憶的識別標誌，同時圖騰亦有利於發展後續輔助圖形。
Credits
Client __絲綢之路 異國美食專營
Design Company __Reline
Creative Director & Project Manager__ Kaiting Hsu
Copywriter __ Kaiting Hsu
CIS Design __ Kaiting Hsu
Package Designer __ Kaiting Hsu
Design Company __Reline
Creative Director & Project Manager__ Kaiting Hsu
Copywriter __ Kaiting Hsu
CIS Design __ Kaiting Hsu
Package Designer __ Kaiting Hsu